bbn: from modest contributor to thought leader in real estate

Historically, bbn has maintained a modest character. Regardless of how beautiful, complex, or sustainable the projects are, and regardless of how crucial bbn’s role has been, a bbn'er does not naturally shout about it from the rooftops. This was one of the hooks upon which a new corporate identity and payoff were developed three years ago.

Modesty, a commendable quality, but also one that can make it more challenging to be noticed in the market. And standing out is important. Especially now, as bbn has a clear ambition: to be recognized as the sustainable advisor for buildings and areas. bbn is entering a new phase. From taking on a facilitating role to a leading role. And from a modest participant to a thought leader. We set to work with a refined positioning, a new web design, and an accompanying media campaign. In June, the website went live with a new look & feel and sharpened texts in line with the new positioning.

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