New REIWA Group connects Alion, Admix and Procomm

As of April 2, the REIWA Group has emerged as the new communication group organized around harmony and human value. After an initial startup period, it is with pride that we announce the integration of the activities of the online agency Alion from Delft, B2B marketing and communication agency Admix, and PR agency Procomm from Rotterdam within the group. The talents from the various agencies collaborate based on shared values.

"Pooling expertise is something the entire industry does. However, realizing integrated added value closely with the client is less common. This is how we optimize the potential of the talent and expertise in our industry. So, don't expect a large office where everything comes together, but rather local cells from which an integrated service is offered to help companies grow internally and externally, online and offline," says Raymon de Kruijff, CEO of REIWA Group.

"REIWA can offer expertise from the underlying brands in positioning, branding, communication strategy, B2B media planning, employer branding, content creation, campaign execution, and web development," says Robbert Vroegindeweij, who, along with his partner Niels Bovendeur, is a co-founder of this communication group.

Niels Bovendeur and Robbert Vroegindeweij join as partners of the REIWA Group and will also continue to lead Alion. Catelijne Bron becomes the Business Unit Director of Admix, and Toine van den Hoven will take on the role of PR Director at Procomm.

REIWA was born from the idea that there is space in the agency market for organizing things differently. A key foundation is not only the integrated service but also a talent-focused organization, where personal development is central and local presence is maintained to be closer to the client. This is in addition to a healthy dose of entrepreneurship that gives smaller independent agencies a more sustainable existence.